The sponsorship is a part of a multi-year agreement whereby Cadillac becomes title sponsor of the World Golf Championships-Cadillac Championship and an umbrella sponsor of the World Golf Championships. In 2011, the tournament will be played at TPC Blue Monster, Doral Golf Resort & Spa in Doral, FL.
“The World Golf Championships are all about the highest level of performance on a global stage and fit well with Cadillac’s theme as the New Standard of the World,” said Don Butler, vice president for Cadillac Marketing. “As a global series, it provides us with an ideal marketing partnership for Cadillac to efficiently and effectively reach our target audience. We could not think of a more fitting way to bring golf back to Cadillac.”
In addition to the new sponsorship agreement, the relationship between the PGA Tour and GM could have other benefits as well, as PGA Tour commissioner Rim Finchem looks “forward to exploring opportunities with Cadillac to bring PGA TOUR tournament golf back to Detroit.”
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